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Elevate | FEBRUARY 2017

 

Hi John,

Welcome to this month's Elevate. It's full of useful and inspiring content on business improvement ideas. Watch the short video on a key business tip; and read about a success story from a local business. Want to know more? We're here to help - please contact John for more information.

Regards
John Stitt

 

Are All Of Your Customers Profitable

Many businesses invest the same (and sometimes more) time in serving marginal or even unprofitable customers as they do looking after their most profitable customers. How do you know how profitable a customer is?

Feature Video

Video duration: 1:44

 

AVOID CHANGING HORSES IN MIDSTREAM

It's rare that accountants are spoken of as an example of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995.


So proud were the Institute of their campaign that they bought serious billboard space in London. On the billboard was written in huge writing...

Read More

 

TRADITIONAL EFFECTIVE LOW COST
SMALL BUSINESS MARKETING

Many businesses invest the same (and sometimes more) time in serving marginal or even unprofitable customers as they do looking after their most profitable customers. How do you know how profitable a customer is?
A Client runs a small funky hair salon in New York. They decided it was time to move to larger premises with more passing foot traffic but they knew they had to grow their existing strong and loyal client base first.

To achieve this goal, a project was completed with the following objective...

Read More

 

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