5 Tips for Creating a Better LinkedIn Profile

Whether you’re an entrepreneur seeking lucrative new partnerships or a skilled worker in search of the perfect job placement, LinkedIn is the social network you need to be using. As the world’s premier social network geared towards professionals from all walks of life, LinkedIn is effectively your online portfolio and résumé. Companies all over the world use it daily to seek out valuable new connections, but with some 350 million…  Read more

Three Alternatives to Microsoft Office Software

Many of us think of the MS Office Suite as the only option for word processing, spreadsheets and presentations. However, open source software is changing that assumption for a growing number of small business owners. Some are looking for a free alternative to paid software products, and some prefer the idea that code should be shared, adapted and improved freely by everyone. Read on to learn more about 3 free…  Read more

Grow your Email List through Personal Contact

When your email list is small or you’d just like to add more people and get higher open rates, it’s smart to grow your list through personal contacts. Begin with the obvious: ask friends, family and business contacts to sign up. Everyone has a pool of people who might be happy to hear about your business via email. All you have to do is remember to ask. Put a note…  Read more

How Crowdfunding Can Help your Business

If you haven’t been in business long, it can be tough to qualify for a loan. Lenders want to see a detailed business plan, backed by income and cash flow statements, that prove you’re a good risk. Often strict lending requirements can freeze out new businesses when they need funding the most. Crowdfunding offers an exciting funding alternative for businesses. Originally the domain of filmmakers, musicians and artists, crowdfunding is…  Read more

Ten Ways to Protect your Business from Online Threats

Businesses of all sizes are under constant threat from cybercriminals and malicious software, with even some of the world’s largest and apparently impenetrable organizations making headlines in recent years after falling victims to cyberattacks. Although the risk is generally lower for smaller companies, since they don’t tend to be primary targets for hackers, it is still essential to take every precaution to make sure that you, your employees and your…  Read more

Five Ways to Save Money for your Business

Looking for simple ways to cut costs? These tips will help you make a noticeable difference to your bottom line. Reduce Staff Costs Without a doubt, having someone to help deal with routine tasks can greatly improve productivity. The rub is that hired help is often too expensive for small business owners. Internships can be a real win-win: a student gets hands-on experience assisting you with marketing, accounting or administrative…  Read more

Tips for keeping your Business Data Secure

It’s no secret that data loss can be a costly nightmare for a small business, with recent estimates citing the total cost of data breaches exceeding $2.1 trillion by 2019. Unfortunately, cyber attackers increasingly target small businesses because they are less likely to have security protection in place. Accidental loss or loss due to a natural disaster can be just as harmful to a business, with recovery efforts and delays…  Read more

Worthwhile Expenses for Entrepreneurs

Being an entrepreneur is often about getting the most value out of your resources. That means spending only on the necessities, and nothing more. Unfortunately, things you consider to be a waste of your capital may actually be what your start-up needs to survive. Some of them are expensive, especially for a new company, but they’re worthwhile. Data Analysis Successful entrepreneurs are usually well informed. They don’t make decisions solely…  Read more

Mastering Tone for Business E-mails

Research suggests that as much as 93% of communication is non-verbal, so it’s not surprising that the tone and meaning of emails are misinterpreted as much as half the time. For small businesses, email is frequently the preferred way to communicate with new leads, customers and employees – but if haven’t mastered your tone, the meaning of your message may be lost. In the worst case scenario, you may even…  Read more

Four Tips for Improving your About Page

Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them with your story. The About page is more than just a brief biography or a list of achievements; it should be something that forges a connection with your readers and gives them a reason why they should choose your business. Crafting an unforgettable About…  Read more

Differences between Gross Profit and Net Profit (and why neither matter unless You get Paid!)

Wondering if you’re doing everything you can to boost revenue and cut costs? Or if your business is actually more profitable this year than it was last? The best way to answer these questions is with a thorough assessment of profitability. That’s where gross and net profit calculations come in. These are two of the most important metrics for measuring your capacity to generate earnings relative to costs and expenses.…  Read more

5 Reasons Your Business Needs Facebook Ads

Facebook ads are a great way for small business owners to get involved in online advertising. Compared to competitors like Google AdWords, they are easier for beginners. Here are five reasons to consider using Facebook ads. Targeting Facebook ads allow you to target specific demographics. You can target campaigns based on age, sex and location to place your ads before the right audience. Facebook uses members’ interests, the pages they…  Read more

3 Reasons Recurring Revenue is a Good Idea

What is recurring revenue? It’s the revenue you can depend on generating, year after year, with a high degree of certainty. It’s the repeat business or long-term contracts you’ve established with clients who know and trust your business. For example, you might bundle offers into a monthly subscription, or launch a points system that incentivizes loyalty with free gifts or special discounts. Recurring revenue comes in many forms and is…  Read more

5 Things a Great Business Name Should Do

A great business name isn’t just a label for your company. It is also your number one marketing tool, serving as a platform for setting yourself apart and defining your brand. At the very least, your business name should do the following. Convey the Industry or Area of Expertise of your Company When customers search for businesses, they apply some filters to determine whether specific organizations are relevant to their…  Read more

Signs it’s Time to Upgrade Systems

Most small business owners can’t afford to think small. They always need to keep their mind on growth strategies to help them achieve long-term profitability. But becoming profitable in the first place often requires business owners to work long hours on a shoe-string budget. They don’t always have time to implement systems that will support them when they’re ready to scale. It’s not uncommon for entrepreneurs to use free or…  Read more

9 Steps to Leading People Successfully through Major Organisational Change

Change in business is almost always a good thing, but often poor management means that the workforce becomes disengaged and the change process painful. In the worst cases, this results in irreparable damage being done. It doesn’t need to be this way. Follow these nine steps and empower yourself to successfully lead your people through major organisational change. Understand the Change Make sure you understand exactly what is changing and how…  Read more

Creating an Effective Performance Target: 7 Key Questions to Ask

It’s essential for any business to have a robust set of performance targets for its workforce. These will drive employees to achieve in the areas that are critical for success. Therefore, it’s important to ensure that the targets are calibrated correctly in order to realise the desired results. Before introducing any new target, make sure you’ve answered the following seven key questions: Is it Specific? A target is no good…  Read more

Investment Basics – Understanding Your Gains And Losses

When you’re reviewing your investments, it’s important to remember that income and returns come from two main sources, Capital Gains and Interim Income. Capital Gain (or Loss) This is the difference in the overall value of your investment between when you purchased it and now (or the date that you sold it.) You can work it out as: ((Current or sale price per unit – purchase price) * number of…  Read more

5 Environmental Conservation Tips for Small Businesses

While major companies create powerful green initiatives, many small businesses use the excuse of “no resources” to do nothing. However, everyone plays an important role in protecting the environment, and small businesses have a unique opportunity to involve their community of employees and customers. The most effective environmental conservation projects need not cost much more than a collective effort. If you own or work in a small business, here are…  Read more

How to Create a Personal Brand

The words ‘personal brand’ are still somewhat controversial, and carry an unfortunate cast of self-promotion and vanity. The truth is that personal branding is more important than ever in the job market, and those without a clear personal brand or mission to create one are lagging behind the competition.   What is a personal brand? How you present yourself has always been important in the workplace. In the corporate heyday,…  Read more

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