5 Tips to Improve the Conversion Rate on Your Website

If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate. Test Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects…  Read more

How to find a Good Niche

In business, finding a niche that can supply enough revenue is important. More entrepreneurs than ever are realising the importance of finding a narrow set of customers and catering their product or service to them. This allows you to focus your efforts on being great at a few things, rather than mediocre at many. But how do you find your ideal target market? This article will get you started by…  Read more

Yellow Pages vs Facebook Ads – should you cancel your Print Listing?

If you’re a small business owner with a modest marketing budget, every dollar you spend has to be worth the investment. For decades—before the web, Google, and social media transformed the nature of marketing—buying an ad in the local Yellow Pages was a reliable way for people to find a business. The fact is, these days most consumers across the globe use the web and review sites like Yelp, TripAdvisor,…  Read more

8 Common Problems New Freelancers Face

Freelancers in all industries deal with the same problems due to the nature of their work.  Typically, freelancers are solo work-from-home contractors that manage every aspect of their business.  If you’re thinking of dropping your career as an employee to begin freelancing, consider the following obstacles you will need to navigate.  Unfortunately, problems beget more problems, and a shaky foundation quickly leads to a crumbly business, and many regrets about…  Read more

Seven Tips for Managing Managers

Managing people is one thing, but anyone with experience of managing managers will know that’s a completely different ball game. A management team that works in complete harmony is a rare and beautiful thing, but it never comes easy. In fact, it’s paradoxical to think it should ever be that a group of people with strong leadership and management skills will operate without conflict for any length of time. The…  Read more

Five Best Selling Books on Business and Money

Bookstores and libraries around the world supply excellent instructional materials. Riding in the car or commuting on the train, you can learn from experts. The bestseller lists at Amazon are fantastic resources. The lists are updated regularly with current insight about the best books on the market. Have a look at some of the best books on business and money currently on the Amazon list. The Millionaire Next Door Thomas…  Read more

How to write Subject Lines that Zing

Email marketing is one of the best ways to develop a relationship with your customers. It’s also a proven way to increase sales with subscribers who are interested, qualified buyers. The key to maintaining high open rates with your email campaigns is to craft catchy subject lines for every email you send out to your customers. These ten proven tips will show you how to quickly grab attention with compelling…  Read more

Spotting Problem Employees Ahead of Time

Your employees are the blood of your entrepreneurial life. No start-up will survive without a good set of people making sure that things run perfectly. The problem for you and any other entrepreneur is making sure that the people on your team are trustworthy and reliable. Some people have a sixth sense when it comes to reading people, but if you’re not that lucky you can simply keep an eye…  Read more

Top Ten Estate Planning and Family Wealth Protection Resolutions for 2024

Top Ten Estate Planning and Family Wealth Protection Resolutions for 2024 As we welcome 2024, it’s an important time to prioritise your estate planning and family wealth protection. Making these resolutions now can provide you with a sense of achievement and relief from the weight of uncertainty. Here are the top ten resolutions you should start on immediately to ensure your family’s future is secure. These can be done using…  Read more

Tax Receipts: A Simple Guide for Business Owners

What Types of Tax Receipts should you keep? When you own a small business, you want to get every possible deduction on your taxes.  Without tax receipts, the maximum amount you can claim is $300. That’s why it’s important to keep a tax receipt for every expense, such as: Travel If you travel for work and are away from home overnight, you may be able to claim your travel expenses.…  Read more

How to Save Tax in Australia – 15 Tax Minimisation Strategies

Use the Right Business Structure When you start a new business, you need to carefully choose the right business structure for your goals and for the type of business you want to run. Each business structure has different requirements around set-up costs, asset protection and tax. There are four primary business structures in Australia and their tax implications are as follows: Sole trader You pay taxes on your business income…  Read more

Email Etiquette: How to Respond to Rude Email

The worst thing about a rude message is the author presuming you’ll respond to a complaint or request when his communication lacks any hint of civility. When confronted with an obvious violation of good manners, you can easily delete the email without upsetting anyone who is aware of politeness standards. You can also punt the request to a co-worker, but that would make you the bad guy. It’s best to…  Read more

7 Common Employee On-boarding Mistakes

While most small businesses spend a great deal of time and effort in finding the right employees, they often fail to capitalise on their newly hired talent by ceding the on-boarding process to HR or neglecting their responsibility entirely. From long waits for workspace, equipment, or training to an overly negative recitation of ‘don’t do these things or you will be fired,’ employers consistently miss the opportunity to inspire new…  Read more

10 Quick Growth Tips for your Small Business

Small businesses can grow in boom times as well as periods of difficulty by working smarter and taking advantage of opportunities. Put these following effective tips into practice to help grow your business. Utilise new Technology Modern technology can save you time, improve productivity and reduce your operational costs. Make use of Facebook, Twitter, Google+ and other social media tools to market your business. Dropbox is a cloud-based service that…  Read more

Tips for Proofreading your Business Writing

For small businesses, nothing reduces credibility faster than careless typos and sloppy spelling. The trouble is, business owners are often so busy they neglect to notice the errors that can creep into their work, in spite of the latest word processing spelling and grammar tools. Taking the time to carefully edit your newsletters, reports, emails, blog posts and marketing collateral – following these simple tips – will make all the…  Read more

17 Ways to get Repeat Business

Q. I am finding it tough. Sales are slowing but I can’t figure out exactly why. No-one seems to be unhappy with what we do, and no competitor has entered the market.  People seem to be buying less often and in lower numbers. Your existing customers are your most valuable asset. This is because it’s easier and far less expensive to get an existing customer to buy off you again…  Read more

Why you need Recurring Revenue Streams – and How to Start

The same advice for building a healthy investment portfolio applies to your business: diversifying will lower risk and increase growth. Adding a recurring revenue stream (or two, or three!) can provide a predictable, ongoing source of income which will improve the accuracy of your projections, increase profits, and provide a buffer for any unexpected sales dips. Here are four simple ways to start earning recurring revenue for your small business.…  Read more

Nine Reasons to Switch to Cloud Computing

Don’t be left up in the air by traditional IT solutions. Check out the top 9 advantages for small businesses switching to cloud computing. Cloud computing is fast becoming the norm because storing information and using software hosted on the Internet has many advantages. Save Money Traditionally, a small business spends money licensing software or buying packages to install or download onto individual computers. Cloud computing, on the other hand,…  Read more

How to get your Business noticed on a Shoestring Budget

Very few small businesses have a huge marketing budget to work with. Fortunately, there are a number of simple, free and low cost ways to get the word out about your company that are also highly effective. These tips will show you five simple ways to promote your local business without breaking the bank. Get Free Press Advertising rates for local newspapers and radio stations can be way too costly…  Read more

Eight Easy Ways to Promote Events Online

Online marketing tools make it inexpensive and easy to promote your events online. If you want to expand your business and offer webinars or offline events, these eight tools will create online buzz about your event to a worldwide audience. When interacting with people on the Internet, remember to always act in a polite and courteous manner. Don’t spam invitations or promotions about your event 24, 7. Use common sense…  Read more

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