If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate. Test Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects… Read more
Local search engine optimization (SEO) is an important part of any online marketing strategy for traditional businesses which service a specific geographical area. Local SEO works in much the same way as normal SEO, although there are some important differences to consider. Taking the time and trouble to optimize your website for local is essential due to the fact that about a fifth of desktop queries and more than half… Read more
Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them with your story. The About page is more than just a brief biography or a list of achievements; it should be something that forges a connection with your readers and gives them a reason why they should choose your business. Crafting an unforgettable About… Read more